SRAM knows that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard SRAM held themselves to while developing their first electronic shifting system; SRAM RED® eTap.
Be it the fireworks of a finale, an ideal rhythm, climbing on the top, or a deep, dark place extracting the last kilojoule of effort on your bike split, you want to adjust your gear with the twitch of a finger. eTap Blip satellite shifters allow you to shift when you want, where you want.
